Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
- Advice on how to apply creativity to the workplace
- Ideas for spicing up presentations
- Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
About the Author:
Alexander Hiam’s career integrates business and creativity in unusual ways. His work has included business strategy, high-tech entrepreneurship, newproduct development, branding, naming, negotiating, and consulting — often in the role of innovator or generator of new ideas and approaches.
He’s also taught thousands of managers innovation and creativity skills through his workshops and idea-generation retreats, as well as through his authorship of study materials such as The Manager’s Pocket Guide to Creativity (HRD Press), Creativity By Design (HRD Press), Creative Roles Analysis (Trainer’s Spectrum), and The Entrepreneur’s Complete Sourcebook (Simon & Schuster).
Alex’s professional focus on business innovation and how to lead it is balanced by his interest in the arts. He shows paintings, collages, and photographs and writes fi ction — his favorite being fantasy adventures for young adults. In this book, he harnesses his creative imagination to the task of helping others be more creative and successful in their businesses, whatever those might be.
Alex’s clients include the U.S. Coast Guard (he helps keep its leadership training innovative and at the forefront of management practice) and a lengthy list of companies, government agencies, nonprofi t boards, and more. He’s helped the U.S. Senate work on its collaborative problem-solving skills and brought new assessment tools to the fi nance department of the City of New York. His creativity exercises are used by top ad agencies to help their staff be more open to fresh ideas, and he shares his enthusiasm for innovative branding with students at the Isenberg School of Management at the University of Massachusetts–Amherst. Alex likes to help others achieve their creative potential and fi nd fresh options and solutions.
Alex’s other For Dummies books address his fascination with innovative approaches to marketing. He is the author of Marketing For Dummies, 3rd Edition, and Marketing Kit For Dummies, 3rd Edition (both from Wiley).
About the Publisher:
John Wiley & Sons (Wiley) is a global publishing company that specializes in academic publishing and markets its products to professionals and consumers, students and instructors in higher education, and researchers and practitioners in scientific, technical, medical, and scholarly fields. The company produces books, journals, and services, training materials, and educational materials for undergraduate, graduate, and continuing education students.
Founded in 1807, Wiley is also known for publishing For Dummies. As of 2012 the company had 5,100 employees and a revenue of $1.8 billion.
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.
The books are an example of a media franchise, consistently sporting a distinctive cover-- usually yellow and black with a triangular-headed cartoon figure known as the "Dummies Man", and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.
Almost all Dummies books are organised around sections called "parts", which are groups of related
chapters. Parts are almost always preceded by a Rich Tennant comic that refers to some part of the subject under discussion. Sometimes the same Tennant drawing reappears in another Dummies book with new caption.
Another constant in the Dummies series is "The Part of Tens", a section at the end of the books where lists of 10 items are included. They are usually resources for further study and sometimes also include amusing bits of information that do not fit readily elsewhere.
Publisher: John Wiley & Sons (Wiley)
Author: Alexander Hiam
Language: English
Format: PDF
Pages:385
ISBN: 978-0-470-60174-7
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